How can you use Social Media to job search? It goes far beyond plugging “Marketing Jobs in St. Louis, MO” into Google. With the interconnectivity that comes with Social Media there are several ways for employers to target potential employees, but how can you target potential employers?
Let people know you’re looking.
Put yourself out there! While it may feel unnatural to post hey I’m looking for a new job on Facebook, look to other outlets like your LinkedIn. Studies show that one of the most successful ways that companies recruit hard-working, driven new employees are through references. Posting that you’re looking allows your connections to see what you are looking to do and refer you to their companies or friends in other companies.
Do your research.
Find a company you like and want to work for? Search their Facebook, Twitter, LinkedIn, and Tumblr. Make sure that you know what they stand for and what they have going on. If you can prove to them that you have taken an interest in their company before they even offer you an interview, you will be a step ahead of the game. Many jobs may post on their Social Media that they’re looking for a new employee before posting it on a job board, giving their followers the first chance to see their job openings. Doing your research and utilizing LinkedIn and Facebook may allow you to better understand who the hiring manager is for the position you are looking into.
Join in on the conversation.
Twitter created hastags for a reason, so utilize it. Hashtags were developed to allow your post to show up easily in searches. Engaging in conversations about what you’re looking to pursue will allow you to gain access to potential employers also engaging in those conversations. Using tools such as hashtags or lists on Twitter or groups on LinkedIn, you can get to know the Thought Leaders in your community and get a foot in the door if a position opens up that they know of.
Using these simple tricks can get you ahead of the game when looking for a job. The market is competitive no matter what field you’re going into, so it doesn’t hurt to get your foot in the door in “non-traditional” ways.