Honestly, I hadn’t even heard of Klout until recently. I just linked it to my Twitter account and realized I am sporting a measly score of 22. I gave myself some leeway since my account is only 9 days old, but after a lot of research I figured that I really ought to build it up. (And don’t worry, I’ll be adding my other profiles in the next few days).
What does your Klout score say about you? It is your online influence as a number on a scale of 1-100. Someone who sports a 100 has an extremely high interactivity with their followers and a lot of influence with the content they produce. The average Klout score sits right around 40.
Your score is based on an algorithm using 400 different signals from eight different networks. I see it most similar to ingredients to a recipe. When you connect your Facebook the algorithm looks at the likes, comments, and shares you get on content you create. Mentions signal that you’re getting interacted with and responded to, which also weigh into you score. It takes Twitter and looks at your retweets, favorites, and mentions. If you get comments or links on your WordPress, those will play in as well. Your LinkedIn can play into your score as well, the most pivotal component are your recommendations.
One thing that is essential to your Klout score is interacting with others. The more often that you interact with others who have high scores, the more quickly yours will raise. However, there is no negative affect for interacting with those with a lower score than yourself. But the higher your score gets, the harder it is to raise.
On their website, Klout gives several tips about how to raise your score:
- Connect all of your platforms. Twitter, Facebook, Instagram, Google+ and more can help you raise your score.
- Create content that people want to share or respond to.
- Influence is raised over time, don’t get discouraged when it doesn’t change over night!
- Interact with others. Respond, favorite, retweet, and share content, hopefully the favor will be returned.
- Use photos. Photos and visual content are one of the best ways to garner interest from your followers.
So what are the benefits of having a Klout score? In order to have a high score, you have to engage in social media in all the “right” ways, which is interacting with the followers that you do have, rather than just adding followers for the sake of numbers. Klout focuses on interactions, so your score reflects how active and engaging you are. This number gives you a tangible representation of your ability to drive actions online and shows how much of a reaction people have to what you’re saying and what impact your content has on them. So having a Klout score and keeping track of its changes is a way to make sure that you’re growing as much as you think you are, it also gives recognition to those who are consistent influencers.
I’m curious to see how mine changes as I really focus on raising it. Let me know if you have any tips or tricks I may not know of! Good luck and here’s to a high Klout score!