Three Ways to Use Social Media to Enhance Your Job Search

How can you use Social Media to job search? It goes far beyond plugging “Marketing Jobs in St. Louis, MO” into Google. With the interconnectivity that comes with Social Media there are several ways for employers to target potential employees, but how can you target potential employers?

Let people know you’re looking.

Put yourself out there! While it may feel unnatural to post hey I’m looking for a new job on Facebook, look to other outlets like your LinkedIn. Studies show that one of the most successful ways that companies recruit hard-working, driven new employees are through references. Posting that you’re looking allows your connections to see what you are looking to do and refer you to their companies or friends in other companies.

Do your research.

Find a company you like and want to work for? Search their Facebook, Twitter, LinkedIn, and Tumblr. Make sure that you know what they stand for and what they have going on. If you can prove to them that you have taken an interest in their company before they even offer you an interview, you will be a step ahead of the game. Many jobs may post on their Social Media that they’re looking for a new employee before posting it on a job board, giving their followers the first chance to see their job openings. Doing your research and utilizing LinkedIn and Facebook may allow you to better understand who the hiring manager is for the position you are looking into.

Join in on the conversation.

Twitter created hastags for a reason, so utilize it. Hashtags were developed to allow your post to show up easily in searches. Engaging in conversations about what you’re looking to pursue will allow you to gain access to potential employers also engaging in those conversations. Using tools such as hashtags or lists on Twitter or groups on LinkedIn, you can get to know the Thought Leaders in your community and get a foot in the door if a position opens up that they know of.

Using these simple tricks can get you ahead of the game when looking for a job. The market is competitive no matter what field you’re going into, so it doesn’t hurt to get your foot in the door in “non-traditional” ways.

 

What Does Your Klout Score Mean?

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Honestly, I hadn’t even heard of Klout until recently. I just linked it to my Twitter account and realized I am sporting a measly score of 22. I gave myself some leeway since my account is only 9 days old, but after a lot of research I figured that I really ought to build it up. (And don’t worry, I’ll be adding my other profiles in the next few days).

What does your Klout score say about you? It is your online influence as a number on a scale of 1-100. Someone who sports a 100 has an extremely high interactivity with their followers and a lot of influence with the content they produce. The average Klout score sits right around 40.

Your score is based on an algorithm using 400 different signals from eight different networks. I see it most similar to ingredients to a recipe. When you connect your Facebook the algorithm looks at the likes, comments, and shares you get on content you create. Mentions signal that you’re getting interacted with and responded to, which also weigh into you score. It takes Twitter and looks at your retweets, favorites, and mentions. If you get comments or links on your WordPress, those will play in as well. Your LinkedIn can play into your score as well, the most pivotal component are your recommendations.

One thing that is essential to your Klout score is interacting with others. The more often that you interact with others who have high scores, the more quickly yours will raise. However, there is no negative affect for interacting with those with a lower score than yourself. But the higher your score gets, the harder it is to raise.

On their website, Klout gives several tips about how to raise your score:

  • Connect all of your platforms. Twitter, Facebook, Instagram, Google+ and more can help you raise your score.
  • Create content that people want to share or respond to.
  • Influence is raised over time, don’t get discouraged when it doesn’t change over night!
  • Interact with others. Respond, favorite, retweet, and share content, hopefully the favor will be returned.
  • Use photos. Photos and visual content are one of the best ways to garner interest from your followers.

So what are the benefits of having a Klout score? In order to have a high score, you have to engage in social media in all the “right” ways, which is interacting with the followers that you do have, rather than just adding followers for the sake of numbers. Klout focuses on interactions, so your score reflects how active and engaging you are. This number gives you a tangible representation of your ability to drive actions online and shows how much of a reaction people have to what you’re saying and what impact your content has on them. So having a Klout score and keeping track of its changes is a way to make sure that you’re growing as much as you think you are, it also gives recognition to those who are consistent influencers.

I’m curious to see how mine changes as I really focus on raising it. Let me know if you have any tips or tricks I may not know of! Good luck and here’s to a high Klout score!

Three Tips For Using LinkedIn During Your Job Search

How can you utilize your LinkedIn to its full potential? How can you make sure that you are allowing yourself to stand out among the crowd of other soon-to-be graduates who are all looking for the same job you are? First, let’s look at some statistics about LinkedIn from a 2014 article on Digital Marketing Ramblings.

  • As of October 2013 there are 84 million LinkedIn users in the US.
  • 3 million businesses have a page on LinkedIn.
  • 200 countries and territories are represented on LinkedIn.
  • There are 2 new LinkedIn users per second.

But the most relevant stat to this post is:

  • Percentage of recruiters who use LinkedIn to vet candidates: 94%.

So now, if you’re anything like me, you are concerned about how to make yourself stand out and showcase everything you know about the field you’re going into.

Can you utilize the professional portfolio tool?

This tool allows you to add depth to your profile by giving a visual component to your list of skills and accomplishments. Putting examples of your work, whether it’s blog posts, photos, or presentations, will give you credibility and allow employers looking at your easy access to the work you’re proud to show off.

More on how to set up your portfolio here.

What should your headline read? 

Your headline is the first thing that someone sees when they look at your profile. LinkedIn will automatically make your headline read your current position and the company that you work for, but many people don’t realize that they can change their headline. It should tell the employer why they should click on your profile. Are you a self-starting social media guru with the proven ability to generate sales leads? Tell them that! How about an mechanical engineer who has assisted in designing and developing medical tools? Brag about it! Your headline should be representative of your character and your abilities in a single sentence.

Here are some examples and more tips and tricks about crafting the perfect headline.

Are you using the best keywords to make sure that employers can find you?

A lot of employers will search through LinkedIn looking for passive candidates that have a certain skill set. But how will they know if you have those skills and experiences they’re looking for? Make sure you use the correct terminology that will be registered by the programs developed to comb through potential employees. Use the same keywords throughout your profile to present a unified “brand” of yourself. Make sure you mention strong words or phrases such as “social media”, “mechanical engineer”, or other defining characteristics of your work in both your current and past work experience to guarantee you’ll show up.

This video explains how the keyword search on LinkedIn works.

Doing your research and knowing the current trends on LinkedIn will help you be visible to employers and recruiters.