It’s easy to link your Facebook to your Twitter and your Instagram to your Facebook, but that isn’t the best way to get your information out onto the World Wide Web. Even if you want to put out the same message on all of your social media outlets, they’re each organized differently and have different audiences. So how are you supposed to know what kind of content to post on each outlet? I’ve created a simple and easy guide to help you decide how to format your posts!
You should use Facebook to do things such as create brand awareness, boast about company culture, and generate traffic to your website. You need to know a few things about using Facebook for Marketing purposes. First off, make sure you know your target audience. What are your goals with Facebook, who are you trying to target, and how are you going to do it?
- Facebook posts between 150-200 words get 60% more interaction than those over 200.
- With the switch to the Timeline Facebook became more image oriented giving larger thumbnails to photos than before, so use that to your advantage. (We all know everyone would rather look at pictures than read any ways!)
- Create a two way conversation! Encourage your followers to share your content, but make sure you give them a reason to want to!
You know you only get 140 characters for each Twitter post, so how do you make sure you get the most out of each post? Twitter also created an update similar to the Timeline renovation on Facebook which allows images posted to be much more visible. Same thing goes for Twitter, know who your audience is and what they’re expecting to get from following you. Most Twitter users are ages 18-29, but it is becoming more and more popular to older techies as they’re learning how to utilize it for marketing purposes. That being said, you want to be consistently adding value to your followers, which means creating and posting relevant content or giving them access to information that’s exclusive to those who follow you.
- Tweets that have an image attached gain 5x more interaction than those without an image.
- Use hashtags to your advantage! Are you trying to grow your marketing business? Put a hashtag (or 2, but not more!) in your Tweet to make it instantly searchable.
- If you are Tweeting you want something shared easily leave a few spaces unused so that your followers can put “RT @YourHandle” without much hassle.
Instagram sets themselves apart from Twitter and Facebook by being 100% centralized around user generated images. Instagram is known for its ability to create community around a brand, a word, or a theme. Companies and brands that successfully use Instagram as a marketing tool are known for being incredibly interactive and responsive to their followers.
- It’s easy to use this platform to display current products, company culture, and even sneak peeks into the future of the company, but remember to keep the description short and sweet and the images visually appealing.
- Use a hashtag to keep track of what your followers are doing with your product or service. They may even be able to teach you something about your own company.
- Instagram has a wide range of users, so appeal to them all. You can use it to contests, solve problems, and show off what you have to offer.
If you’re interested, both Chobani and Nike have gone above and beyond to get on their users levels to encourage feedback and establish community around their Instagrams.
Women are five times as likely as men to use Pinterest, but that doesn’t mean that the only users are creating wedding boards and shopping for a weekend getaway outfit. Pinterest has a lot to offer that is still the “hidden gem” of social media marketing. When a user posts your info to their board, and another user clicks on the image, it sends them directly to your page, increasing YOUR traffic. So how do you make sure you get pinned, re-pinned, and re-re-pinned?
- Include appealing images in your post and make sure you encode the option to directly pin it from your site. The easier it is for the user, the more likely they are to pin it!
- Engage in Pin-It to Win-It contests and encourage users to repin so that their friends and followers see it and participate as well.
- Show off your company culture, highlight hardworking employees and the products that they produce.
Just a few more tips
Keep in mind that if your content isn’t different from platform-to-platform, the public has no reason to follow you on more than one!
Portray a consistent online image. Even though the platforms and messages may be different, your brand should be apparent and consistent throughout all media outlets.
Have fun with it! There is no right answer for Social Media and it’s always changing. So trial-and-error, my friends, trial-and-error.