What Does Your Klout Score Mean?

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Honestly, I hadn’t even heard of Klout until recently. I just linked it to my Twitter account and realized I am sporting a measly score of 22. I gave myself some leeway since my account is only 9 days old, but after a lot of research I figured that I really ought to build it up. (And don’t worry, I’ll be adding my other profiles in the next few days).

What does your Klout score say about you? It is your online influence as a number on a scale of 1-100. Someone who sports a 100 has an extremely high interactivity with their followers and a lot of influence with the content they produce. The average Klout score sits right around 40.

Your score is based on an algorithm using 400 different signals from eight different networks. I see it most similar to ingredients to a recipe. When you connect your Facebook the algorithm looks at the likes, comments, and shares you get on content you create. Mentions signal that you’re getting interacted with and responded to, which also weigh into you score. It takes Twitter and looks at your retweets, favorites, and mentions. If you get comments or links on your WordPress, those will play in as well. Your LinkedIn can play into your score as well, the most pivotal component are your recommendations.

One thing that is essential to your Klout score is interacting with others. The more often that you interact with others who have high scores, the more quickly yours will raise. However, there is no negative affect for interacting with those with a lower score than yourself. But the higher your score gets, the harder it is to raise.

On their website, Klout gives several tips about how to raise your score:

  • Connect all of your platforms. Twitter, Facebook, Instagram, Google+ and more can help you raise your score.
  • Create content that people want to share or respond to.
  • Influence is raised over time, don’t get discouraged when it doesn’t change over night!
  • Interact with others. Respond, favorite, retweet, and share content, hopefully the favor will be returned.
  • Use photos. Photos and visual content are one of the best ways to garner interest from your followers.

So what are the benefits of having a Klout score? In order to have a high score, you have to engage in social media in all the “right” ways, which is interacting with the followers that you do have, rather than just adding followers for the sake of numbers. Klout focuses on interactions, so your score reflects how active and engaging you are. This number gives you a tangible representation of your ability to drive actions online and shows how much of a reaction people have to what you’re saying and what impact your content has on them. So having a Klout score and keeping track of its changes is a way to make sure that you’re growing as much as you think you are, it also gives recognition to those who are consistent influencers.

I’m curious to see how mine changes as I really focus on raising it. Let me know if you have any tips or tricks I may not know of! Good luck and here’s to a high Klout score!

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Easy Guide To Understanding Social Media Platforms

It’s easy to link your Facebook to your Twitter and your Instagram to your Facebook, but that isn’t the best way to get your information out onto the World Wide Web. Even if you want to put out the same message on all of your social media outlets, they’re each organized differently and have different audiences. So how are you supposed to know what kind of content to post on each outlet? I’ve created a simple and easy guide to help you decide how to format your posts!

Facebook

You should use Facebook to do things such as create brand awareness, boast about company culture, and generate traffic to your website. You need to know a few things about using Facebook for Marketing purposes. First off, make sure you know your target audience. What are your goals with Facebook, who are you  trying to target, and how are you going to do it?

  • Facebook posts between 150-200 words get 60% more interaction than those over 200.
  • With the switch to the Timeline Facebook became more image oriented giving larger thumbnails to photos than before, so use that to your advantage. (We all know everyone would rather look at pictures than read any ways!)
  • Create a two way conversation! Encourage your followers to share your content, but make sure you give them a reason to want to!

Twitter

You know you only get 140 characters for each Twitter post, so how do you make sure you get the most out of each post? Twitter also created an update similar to the Timeline renovation on Facebook which allows images posted to be much more visible. Same thing goes for Twitter, know who your audience is and what they’re expecting to get from following you. Most Twitter users are ages 18-29, but it is becoming more and more popular to older techies as they’re learning how to utilize it for marketing purposes. That being said, you want to be consistently adding value to your followers, which means creating and posting relevant content or giving them access to information that’s exclusive to those who follow you.

  • Tweets that have an image attached gain 5x more interaction than those without an image.
  • Use hashtags to your advantage! Are you trying to grow your marketing business? Put a hashtag (or 2, but not more!) in your Tweet to make it instantly searchable.
  • If you are Tweeting you want something shared easily leave a few spaces unused so that your followers can put “RT @YourHandle” without much hassle.

Instagram

Instagram sets themselves apart from Twitter and Facebook by being 100% centralized around user generated images. Instagram is known for its ability to create community around a brand, a word, or a theme. Companies and brands that successfully use Instagram as a marketing tool are known for being incredibly interactive and responsive to their followers.

  • It’s easy to use this platform to display current products, company culture, and even sneak peeks into the future of the company, but remember to keep the description short and sweet and the images visually appealing.
  • Use a hashtag to keep track of what your followers are doing with your product or service. They may even be able to teach you something about your own company.
  • Instagram has a wide range of users, so appeal to them all. You can use it to contests, solve problems, and show off what you have to offer.

If you’re interested, both Chobani and Nike have gone above and beyond to get on their users levels to encourage feedback and establish community around their Instagrams.

Pinterest

Women are five times as likely as men to use Pinterest, but that doesn’t mean that the only users are creating wedding boards and shopping for a weekend getaway outfit. Pinterest has a lot to offer that is still the “hidden gem” of social media marketing. When a user posts your info to their board, and another user clicks on the image, it sends them directly to your page, increasing YOUR traffic. So how do you make sure you get pinned, re-pinned, and re-re-pinned?

  • Include appealing images in your post and make sure you encode the option to directly pin it from your site. The easier it is for the user, the more likely they are to pin it!
  • Engage in Pin-It to Win-It contests and encourage users to repin so that their friends and followers see it and participate as well.
  • Show off your company culture, highlight hardworking employees and the products that they produce.

Just a few more tips

Keep in mind that if your content isn’t different from platform-to-platform, the public has no reason to follow you on more than one!

Portray a consistent online image. Even though the platforms and messages may be different, your brand should be apparent and consistent throughout all media outlets.

Have fun with it! There is no right answer for Social Media and it’s always changing. So trial-and-error, my friends, trial-and-error.

Three Tips For Using LinkedIn During Your Job Search

How can you utilize your LinkedIn to its full potential? How can you make sure that you are allowing yourself to stand out among the crowd of other soon-to-be graduates who are all looking for the same job you are? First, let’s look at some statistics about LinkedIn from a 2014 article on Digital Marketing Ramblings.

  • As of October 2013 there are 84 million LinkedIn users in the US.
  • 3 million businesses have a page on LinkedIn.
  • 200 countries and territories are represented on LinkedIn.
  • There are 2 new LinkedIn users per second.

But the most relevant stat to this post is:

  • Percentage of recruiters who use LinkedIn to vet candidates: 94%.

So now, if you’re anything like me, you are concerned about how to make yourself stand out and showcase everything you know about the field you’re going into.

Can you utilize the professional portfolio tool?

This tool allows you to add depth to your profile by giving a visual component to your list of skills and accomplishments. Putting examples of your work, whether it’s blog posts, photos, or presentations, will give you credibility and allow employers looking at your easy access to the work you’re proud to show off.

More on how to set up your portfolio here.

What should your headline read? 

Your headline is the first thing that someone sees when they look at your profile. LinkedIn will automatically make your headline read your current position and the company that you work for, but many people don’t realize that they can change their headline. It should tell the employer why they should click on your profile. Are you a self-starting social media guru with the proven ability to generate sales leads? Tell them that! How about an mechanical engineer who has assisted in designing and developing medical tools? Brag about it! Your headline should be representative of your character and your abilities in a single sentence.

Here are some examples and more tips and tricks about crafting the perfect headline.

Are you using the best keywords to make sure that employers can find you?

A lot of employers will search through LinkedIn looking for passive candidates that have a certain skill set. But how will they know if you have those skills and experiences they’re looking for? Make sure you use the correct terminology that will be registered by the programs developed to comb through potential employees. Use the same keywords throughout your profile to present a unified “brand” of yourself. Make sure you mention strong words or phrases such as “social media”, “mechanical engineer”, or other defining characteristics of your work in both your current and past work experience to guarantee you’ll show up.

This video explains how the keyword search on LinkedIn works.

Doing your research and knowing the current trends on LinkedIn will help you be visible to employers and recruiters.